Challenge

Vimeo is already a well-known brand in the video industry; they provide a more professional, high-quality video hosting service that remains the preferred choice for many filmmakers, animators and global companies. Vimeo also uniquely offers collaborative tools that can support the video production process.

Since they’re so embedded in the video industry, Vimeo is always looking to push the envelope and explore how the art form is evolving, both to improve its features and better support its users.

Tin Pan is a boutique video agency that provides a range of video services to the professional and financial services sector. They’re also visionaries in the design and build of interactive videos for enterprise customers, and use Vimeo’s interactive software to create and host these groundbreaking projects.

Vimeo’s partnership with Tin Pan needed to demonstrate that Vimeo was at the cutting edge of video technology, whilst leading the way in innovative practices by partnering with forward-thinking creative agencies.

Solution

As part of its events strategy, Vimeo hosted an event called Mastering the Art of Storytelling with Video at 180 Studios in Soho House, London, in December 2024. The event was designed to explore new ways of telling stories through video production and was held in collaboration with Tin Pan Productions.

We supported Tin Pan Productions throughout the event’s lifecycle. This included drafting event social copy, ad promos and invitations, as well as researching and consulting for one of the event’s speakers. Crash Rhino also attended the event, providing in-person assistance throughout the day, and supported video production by interviewing attendees.

Results

The partnership event was a huge success, and led to an increased awareness of Vimeo and Tin Pan’s capabilities, whilst positioning Vimeo’s tools and hosting service as the ideal choice for video marketing professionals. 

It also served as a significant networking opportunity for all attendees and furthered the strong relationship between Vimeo and Tin Pan Productions.

“Crash Rhino’s strategic thinking, practical solutions and organisational skills were a key ingredient for the event being a huge success”

Ed Blum, Founder of Tin Pan Productions